We all love free stuff, right? Of course we do! Things we get for free are way better than things we have to shell out our hard earned dollars to get! Does getting an item for free (or at a 95% discount) bias our opinion of that item? I think so.
*update – 2/26/2017 – Just finding this article again… the good news is since I originally ranted about this, Amazon has done a great job handing the problem!